Spinning Globe is to provide the trade with real-time consumer driven data and a virtual FAM trip e-learning platform; VFam Powered by Spinning Globe.

The platform has been designed to help travel agents increase product knowledge and confidence in selling a destination through live webinars and modular training. Agents will be able to utilise virtual online itineraries, based on the traditional ‘FAM trip’ model from their home or office, as well as use the portal as a database of content for research and reference when planning client holidays.

Created using photos, video and 360 virtual tours, the VFams will be formatted to resemble a real-life trip itinerary and there will be elements of gamification built into the online learning, offering agents incentives and progress rewards. In addition, agents who engage in continuous personal development through VFam will be rewarded with leads generated through the consumer site, Spinning Globe.

Gary Jacobs, founder of the company, said: “Working in the travel industry for 25 years, and understanding travel agents’ frustrations with limited product engagement, has highlighted the need to create an effective solution to train travel agents on the ground. We appreciate FAM trip places are limited so many agents my not be able to experience a destination first hand, a VFam aims to engage agents like never before and the e-learning platform will be suitable for tourism boards, tour operators and hotel groups with no limit to the amount of content and training modules they can add.”

With access to real-time data gathered from consumer profiles and activity on Spinning Globe, the travel trade can also strategically tailor training and marketing plans in line with actual consumer interests and booking patterns.

The platform is still in beta development and due out early 2018.To arrange a demo email vfam@spinningglobe.com

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