The Egyptian Tourist Authority has launched a travel app to make the country more accessible to tourists.
The app, which was developed in conjunction with Egypt’s Ministry of Communications and Technology, is currently available from the App store and will reportedly be launched for Android devices in mid-December.
Featuring 500 of Egypt’s attractions and offering a route planner and activity categories, the app will aid operators and agents when helping clients plan their holiday.
Egypt’s Minister of Tourism, Hisham Zaazou, says that he is optimistic about the country regaining the UK visitor levels it saw prior to the recent political turmoil in the country.
He said: “More than 18 countries have lifted the travel advisory on Luxor and Aswan. Egypt ranks amongst the top destinations in the area; over a third of UK visitors have been to the country three times or more. Currently we are ranked as the top tourist destination across the Middle East and North Africa, accounting for up to 21.5% and 37.6% of tourism respectively.
“As soon as the FCO revises its travel advice for the UK, we will work tirelessly with our valued media, travel agent and tour operator partners to communicate that the whole of Egypt is open.
“We are embracing real-time online communications by utilising the latest visual technologies such as webcams and mobile apps to show exactly what is happening on the ground in Egypt now.”