Egypt’s latest tourism campaign showcases the draws of Red Sea resort towns

Capitalising on a growing interest amongst holidaymakers in travel to Egypt, The Egyptian State Tourist Authority launched a new tourism campaign earlier this year which looks to inspire visitation to its Red Sea resort towns.

Amr El Ezabi, director of UK & Ireland for the Egyptian State Tourist Authority, said: “This year our strategy is focused on promoting our diverse Red Sea resort towns, such as Hurghada and Marsa Alam, both of which have seen significant development over the last few years. We want British holidaymakers to enjoy the year-round, sun-drenched conditions, even in the ‘winter’ months. In Hurghada there are fantastic sand and sea activities, modern marinas with restaurants and bars to explore and leisure pursuits such as golfing at world-class courses in Soma Bay, Makadi Bay and El Gouna.

“The number of flights from the UK to Hurghada for summer 2018 has increased from 18 to 25 and Marsa Alam is also now serviced by direct flights from UK, making it more accessible than ever. Home to unspoilt beaches, a variety of hotels from ecolodges to luxury properties, as well as the scenic Wadi El Gemal National Reserve, there’s something on offer for all types of traveller. The revival of these Red Sea destinations has seen tourist arrivals rise and we hope this a trend set to continue.”

The beachfront city of Hurghada offer bustling markets, buzzing nightlife and glamorous, yacht-lined marinas alongside world-class resorts, restaurants and boutiques. For those seeking a little more isolation, Hurghada is bordered to the north and south by resort bays such as El Gouna, Sahl Hashish, Makadi Bay and Soma Bay that offer private beaches and an array of water sports and activities – including some of the world’s best snorkelling and diving.

The fast-growing Marsa Alam on the south western shore of the Red Sea offers a similar array of sand and sea experiences in a more remote, untouched location ideal for desert safaris, snorkelling and swimming with dolphins, though still within a few hours’ drive of the ancient city of Luxor for those that want to take in some history.


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