The Egyptian Minister of Tourism, Hisham Zaazou, outlined Egypt’s commitment to make sure that people around the world have a safe, secure and enjoyable experience when visiting Egypt.
In his speech at the recent ITB event in Berlin, the minister outlined how tourism can be part of the solution at a time when there are great challenges in the world, from economic struggles, to inequality, to conflict.
He said: “Tourism is an essential bridge builder between people and countries. It provides the opportunity to open our minds to new places, new cultures and ideas and unites us as different people with a shared appreciation for an enjoyable experience, or a beautiful location, or a special activity. There is no better way for us to encourage tolerance and cooperation amongst people, to complement the hard work of our governments, than tourism.”
To maximise on renewed interest in the destination, the Egyptian Government has announced the start of the major new advertising and marketing campaign 'This is Egypt' in a number of key markets.
Image Source: Pius Lee via Shutterstock