Efteling is preparing to welcome the UK market this year with a renewed target focus and as a new destination agents can introduce clients to.

Nicole Scheffers, director of sales and international for the park, said: “Over the coming years we aim to expand from a theme park into an international multi-day destination welcoming five million visitors in 2020, with emphasis on the UK as a new target group. In order to reach this goal, the central focus has been placed on creating the ultimate experience, both within the theme park as well as in the overnight accommodation in Kaatsheuvel.”

Catering to both adults and children, the park's attractions and architecture take inspiration from traditional stories such as Hans Christian Andersen and the Brothers Grimm, as well as influences from ancient myths, legends, folklore and nostalgic fairytale heritage.

An overnight breakfast stay at the Efteling Hotel including two-day park entry costs from £280 for a family of four, with themed rooms also available. Championing the growth of multi-generational holidays, the Holiday Village Efteling Bosrijk has four-star lakeside lodges sleeping six to eight people, apartments sleeping four people and group houses which cater for 12-24 guests.

Next year also sees the launch of Holiday Village Efteling Loonsche Land, which will offer three-star accommodation options and an additional hotel. With an investment of 35 million euros, the largest and most expensive attraction in the park’s history, Symbolica: Palace of Fantasy will open in 2017.

For further information visit efteling.com/en

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