Claire Hancer has been appointed UK Country Manager at Efteling Theme Park Resort which is located in the Netherlands.
This is a newly created position within the company as it expands into the UK market.
The company aims to strengthen its position in the UK following success in the Belgian and German markets.
Hancer has previously worked for Disneyland Paris, Air France, Royal Caribbean and Visit England and joined Efteling Theme Park Resort last month and is based in the UK. She will be responsible for introducing the brand to the UK market, implementing strategies to grow the business and developing trade partners.
Nicole Scheffers, Manager Sales & International, said: “We are delighted to have Claire join the team. Our growth plans over the next 5 years are ambitious but with Claire’s background and experience we believe our goals can be achieved.” Hancer adds, “I am excited to contribute in launching this ‘World of Wonders’ into the UK and working with some old friends and making new contacts.”
Over the coming years Efteling aims to expand from a regional park into a short-break destination with 5 million visitors by 2020. The creation of an optimal experience, both within the theme park and in the overnight accommodations in Kaatsheuvel, is the key to achieving this ambition. During the summer of 2015 Efteling will open ‘Baron 1898’; a dive rollercoaster with a 37.5-metre freefall. In addition, Efteling Village Bosrijk will gain hundreds of new beds and new group accommodations.
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