Travel 2 says it has improved the look and functionality of its e-shots and downloadable window posters after agents responded to the operator’s ‘What do agents want’ campaign.Following the change to downsizing window posters at the end of last year, Travel 2 listened to agents’ feedback on it’s e-marketing. Consequently, e-shots have been redesigned meaning agents no longer need to scroll down to find the downloadable posters which are now immediately viewed on opening the mail.
In addition, the operator has expanded the number of downloadable posters available, focusing on one offer per page allowing agents to be highly targeted with their window dressing.
Simonetta Nutt, owner of Symphony World Travel, Kingswood and Fetcham branches – Surrey said:
“At Symphony World Travel, we really like the new links being sent from Travel 2 with these amazing posters that we can use in our shop windows. It’s so easy, we simply click on the link and select the poster we want to feature meaning we can highlight destinations we know will be a hit with our customers.
“By utilising these posters for our window displays, our sales for Travel 2 have increased and we still have several enquiries to convert”.
Travel 2’s marketing team will also be on the road in the next few months taking the opportunity to meet with agents and garner any feedback or ideas for improving its communications and sales tools.
Agents wishing to share feedback can email firstname.lastname@example.org.
For further information and to book visit www.travel2.com or call 0800 0224 182