Holland America Line has launched a new Early Advantage Programme to encourage guests to book early for 2013 cruises and receive lower fares, free upgrades and flexible deposit terms whereby guests can make changes to their booking and pricing without penalty, prior to the balance due date.
The line's managing director UK, Lynn Narraway, said:  “Summer 2012 has been very successful for us and we have achieved a healthy growth in UK business, although we have seen a predominantly later booking pattern. At this time, we want to assure guests of the advantages of booking early - and give agents the opportunity to benefit by promoting these early booking offers to their clients.
“By booking early, clients can already plan ahead and receive the accommodation of their choice and on selected sailings can benefit from 'early advantage' special reduced fares, free upgrades and a new flexible deposit policy.” 
As examples of prices, a seven-night Norse Legends itinerary departs on May 4, 2013 from Dover on MS Ryndam and leads in at £699 per person. The price includes a free upgrade from inside to ocean view accommodation.  A ten-night Panama Canal Sunfarer cruise departing from Fort Lauderdale on MS Zuiderdam on February 15 leads in at £1,049 cruise-only for an inside stateroom and £1,249 for an ocean view cabin with a free upgrade from ocean view to a verandah stateroom.
Guests booking 2013 cruises will now pay a lower 15% deposit and those booking early on selected cruises are eligible for the company's new flexible deposit policy, which allows them to make changes to their booking at no charge up until 90 days prior to sailing or final payment date - whichever is first.

For more information or to book see www.hollandamerica.co.uk or call 0843-374 2300.

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