Dusit International has announced the launch of a new premium hotel brand, Dusit Devarana.

Catering to discerning clients seeking a more experiential stay, Dusit Devarana leverages on the company's cultural heritage and hospitality to offer an intimate sanctuary experience. The brand aims to provide one-of-a-kind resorts that provide an escape from the everyday world.

The company's director of branding and loyalty marketing, Gerrit Kruger, said: “The Dusit Devarana brand caters to those looking for a truly multisensory experience across all touch points; design that goes beyond the visual and service that goes beyond the extra mile. The brand is highly localised and service-driven. In fact, this is the common theme across all the Dusit brands: gracious hospitality rooted in Thai traditions."

Alongside its Indian joint venture company Dusit Bird Group, the company hosted the soft launch of its inaugural resort, Dusit Devarana New Delhi last year. Key to the hotel's experience is the Lifestyle Executive, akin to a personal butler. These highly knowledgeable individuals act at once as concierge and executive assistant, ensuring the guest receives personalised yet unobtrusive service during their stay.

Last month the company announced the Dusit Devarana Dianchi Lake, Kunming resort in China, alongside its Chinese joint venture partners Dusit Fudu Hotels and Resorts. 

Additional locations planned for the Devarana brand include Hainan, China and Jaipur, India

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