Discover The World Marketing has signed a deal with Hainan Airlines, the fourth largest airline in China.

Discover The World Marketing now represents Hainan in the UK and France and will oversee all sales , marketing and reservations for the airline.


It has 173 aircraft and operates European routes from Berlin, Budapest and Brussels into Beijing and Shanghai.

Thanks to alliances with airline partners Brussels Airlines and Malév Hungarian Airlines, Hainan offers flights from the UK (Birmingham, Newcastle, London, Manchester) via Brussels and Budapest to Shanghai and Beijing, and has an extensive domestic network within China.

Hainan operates 500 routes to 90 destinations. It offers 43 destinations from/to Beijing, such as Guangzhou, Xian, Hong Kong and Xining.

“We are delighted Hainan Airlines has expanded its relationship with Discover,” said Jenny Adams, CEO of Discover the World Marketing.

“In France and the UK, we will be increasing Hainan Airlines’ brand awareness with the travel trade, which will result in more passengers from these two countries using Hainan Airlines’ European services and their extensive network in Asia, especially in China.”

All fares are available in the reservation system using the two-letter code: HU For more information: call 0207 107 2300, Email:

twn Are you sure that you want to switch to desktop version?