With the number of holidaymakers choosing to take a cruise rising by 1.5%, Digital Trip is giving travel businesses the opportunity to gain a competitive advantage in the cruise sector and increase profits on bookings by 50% using its new fully integrated cruise platform.

The company's managing director, Andy Speight, said: “Travel agents would be mad to ignore how much profit they can make from selling the latest cruise deals, but many agents feel their website isn’t sophisticated enough to compete for this type of business against larger dominant competitors.

“Using our new cruise booking technology, small and medium travel enterprises can level the playing field and operate online with all the sophistication of a big operator – but at a fraction of the cost.”

The company's partnership with US-based Revelex means that travel businesses can be connected directly to more than 35 major cruise lines. These include CCS UK brands: Cunard, Carnival Cruises, Princess Cruises & P&O Cruises, Disney Cruise Line, Fred Olsen Cruise Line, Avalon Waterways, Viking River Cruises, RSSC, Oceania Cruises, MSC, Costa Cruises, Norwegian Cruise Line and all the Royal Caribbean Cruise Line brands.

Travel companies utilising the new cruise platform will be able to offer their customers a comprehensive selection of fully bookable cruise options available and inspire them with beautiful imagery, engaging copy, reviews, videos and more.

Live pricing is available for the majority of cruise ships and cabins in multiple currencies for the local market and agents can customise cruise feeds to pull web and private fares and then search and book multiple cruise products in real-time, applying mark-ups and discounts with the easy to use tools.

For details see www.digital-trip.com/cruise

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