Visit Orlando has increased its investment in driving visitation within the young adult travel audience, specifically focusing on engaging with travellers without children.
The destination has launched a five-week digital marketing campaign with a call-to-action which directs consumers to forthcoming deals available at visitorlando.com/escape, benefiting industry operators and travel agents in driving sales during the off-peak seasonal periods.
Campaign partners include British Airways, Cosmos Holidays, Thomas Cook, Thomson and Virgin Holidays.
The destination has also enhanced its online training programme for agents, the Orlando Travel Academy at www.orlandotravelacademy.com
For more information see www.visitorlando.com/trade