DFDS Seaways has introduced a new UK passenger organisation that will be responsible for all passenger sales for the company's four ferry routes on the English Channel, as well as the passenger routes from Newcastle to Amsterdam and Harwich to Esbjerg (Denmark).
The new UK sales organisation will be headed by Max Foster, who has previously been heading the line's joint passenger sales organisation in Germany. The new head of UK marketing & strategy will be Pete Akerman who has previously been head of marketing in Newcastle for the passenger routes from Newcastle to Amsterdam and Harwich to Esbjerg.
The management restructure will mean that the company will be represented by one single UK sales organisation for all six UK routes, instead of the two organisations that previously existed.
The company's passenger director Max Foster said: “The purpose of merging the two current organisations into one is to achieve stronger visibility and make it easier for our customers to find us, and from a trade perspective, make it easier for trade accounts to book with us and work with us. Trade accounts will now just have one contact point at DFDS Seaways covering all six routes in the UK.”