Destinations: The Holiday & Travel Show has partnered with National Geographic to put adventure travel at the heart of the event in 2016.

Taking place at Olympia London from February 4-7, 2016, the partnership will see the existing Activity & Adventure section of the show rebranded as Adventure Travel presented by National Geographic.

Currently more than 30 tour operators have committed to the new show area including Explore, Exodus, Mountain Kingdoms, On The Go, Tucan Travel and Imaginative Traveller, with the aim from the show team to more than double the number of brands participating by the time the show opens.

Show manager Rob Debenham said: "We are hugely pleased to be working with such an iconic brand as National Geographic. The partnership has many synergies with both brands attracting a committed, enthusiastic and hard to reach traveller. This exciting launch is part of our on-going strategy to deliver great content and increased footfall for our loyal and valued exhibitors.”

For more information or to book a stand contact rob.debenham@clarionevents.com or call 0207 384 8129

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