The German National Tourist Board UK and Ireland (GNTO) is to focus on Culinary Germany as its main travel and marketing campaign for 2018.

The aim of the campaign is to highlight the diversity of fresh, regional dishes throughout Germany’s 16 Federal States, from traditional favourites to new trends being developed by the country’s emerging culinary stars.

From rural regions such as the Black Forest (including Baiersbronn with eight Michelin Stars) to the internationally renowned restaurants of major cities such as Berlin, Hamburg and Munich, from Dresden to Düsseldorf, the campaign has been designed to take visitors on a tour of Germany’s foodie landscape.

Whilst beer and bratwurst are well known as being an integral part of the country’s festivals and public holidays, this is only a small part of the gastronomic delights the country has to offer with more than more than 30 foodie scenic routes, 13 wine growing regions and over 290 Michelin-starred and gourmet restaurants.

Beatrix Haun, director of the tourist board said: “This is a major campaign to tempt people to explore different areas of Germany through their favourite foods and perhaps discover something new. If you’re a wine aficionado, you’re spoilt for choice. Swap the big beer festivals for smaller, cosier, regional celebrations and discover Gemütlichkeit – Germany’s special recipe for combining good food with good company. Not only is German food delicious, each region has a story to tell. Our Culinary campaign is just one of the many reasons to travel to Germany and we look forward to welcoming all visitors in search of good food and wonderful travel memories.”

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