Cox & Kings has introduced a new worldwide escorted touring brochure, produced solely for the trade.

Featuring all of the company’s escorted group tours – including 11 new tours for 2018 – the brochure will give agents an easy reference to the operator's collection. The call to action throughout the brochure is to ‘contact your travel agent’ showing the company's faith in the trade relationships already established.

The operator reports that escorted touring is a growing area, with trade sales up 20% already in 2017 compared to last year. Greg Thurston, national account manager, said: “As we continue to expand and strengthen our relationships across the trade, I hope this new brochure will help agents to identify us as their preferred partner for premium quality escorted tours. We strongly believe that the key unique selling points of our small group tours, high-quality accommodation and signature experiences, alongside our 260 years of experience, makes us stand out as the best premium escorted tour operator in the UK. This new brochure helps to highlight these USPs and provide agents with a user-friendly and agent-friendly alternative to our regional brochures.”

The company’s bestselling escorted tour for the past six years is Classic Russia, an eight-day/seven-night tour priced from £1,385 per person, including flights from London, transfers, excursions and breakfast accommodation.

The brochure is available to order via trade-gate.co.uk

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