Israel’s national airline, EL AL, held its first UK press conference in London on February 16. The company shared the outcome of its recently completed four-year renewal programme and advised their future plans for growth under newly appointed CEO, Gonen Ushishkin.

Last year the airline began the acquisition of 16 new Boeing Dreamliner 787 aircrafts writes freelancer, Alison Roberts-Tse. The first addition, acquired in August 2017, operates on flights to London.

All Dreamliners will join the fleet by 2020, and they will serve long-haul destinations in North America and Asia. Dreamliner entertainment systems will feature wide screens and offer Wi-Fi, in addition to a USB charging port for passengers’ personal electronic devices. Meanwhile, the Boeing 747 and 767 aircrafts will be phased out.  

EL AL currently flies to 37 global destinations non-stop from Tel Aviv. New flights to San Francisco will begin in November. The carrier is also expanding international codeshare agreements by forging partnerships with Aerolíneas Argentinas, Aeromexico, Quantas and TAP Portugal. It is also expanding agreements with Air China, Thai Airways and America’s JetBlue Airways.

Meanwhile, the airline has announced a merge with its low-cost brand, UP. Like other airlines that wish to cater to a wide range of consumers, EL AL will offer "branded fares." From April 30, passengers will choose from a ‘Lite’ basic flight, a ‘Classic’ standard ticket or a ‘Flex’ option that allows for changes. For further customisation of services, Travellers can also purchase optional add-ons, such as seat selection or additional luggage.

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