Warner Leisure Hotels has launched ‘The Ice Cream Bar’, dubbed as a ‘bar on wheels’, which is travelling around the country this summer serving cool treats including ‘IcePA’, ‘Jäger Bombes' and Bacon & Bourbon chasers exclusively for adults.
The hotel group has also sent a doorman with the van to make sure customers are old enough to be served a beer-infused Mr. Whippy in a pork scratching cone or an ice-cream Jäger Bombe.
The Ice Cream Bar was devised after new research from the company found that the over 50s are still very much young at heart. Respondents’ top three favourite childhood holiday memories were being at the seaside (75%), having ice-cream (53%) and going to fun fairs (43%).
The ice cream menu was inspired further by the research, which saw that men over 45 would choose beer as their top tipple (33%) resulting in the IcePA, and women would go for a cocktail (15%), which helped the hotel to create the Tequila Sorbet and Vodka Martini make the cut.
Bourne Leisure’s sales and marketing manager, Erman Housein, said: “Our guests may be predominately over 50, but they have proven that they love a bit of mischievous fun. After the huge success of Anti-aGin (the first ever anti-ageing gin which we launched in April) and the increasingly popular activities we offer our guests such as Zorbing, The Ice Cream Bar is perfect to keep the fun going for summer.
“The van has already visited several of our hotels with guests queuing up to try the adult-friendly flavours and we can’t wait to visit the rest of the hotels to give our guests a gloriously grown up summer.”