Social media will play a central role in this year’s CLIA Cruise Week, taking place from September 19-27, with travel agents playing a key part in highlighting the many reasons why a cruise holiday ticks all the boxes, particularly for those who are yet to cruise.
The event will focus on those yet to take their first cruise and social media activities will showcase the many destinations that can be explored on a cruise holiday along with the range of activities and entertainment available on board.
CLIA's UK & Ireland director, Andy Harmer, said: “We had a phenomenal response to our social media activity last year reaching more than seven million Twitter users alone. I believe that 2015 can be bigger and better, particularly as we have new ships launching dedicated to the UK market which will further stimulate interest in cruising. As an industry, we need to maximise every opportunity to highlight the diversity of cruise holidays and CLIA Cruise Week provides a tremendous platform for travel agent members to talk about cruise, particularly to those who are yet to cruise, whilst maximising their sales.”