The Cruise Line has launched a new web application that helps people understand which luxury cruise line is their perfect match.


Working from a complex behavioural database, the web based quiz takes users through a series of motivational and stimulating images and triggers and collates the response to calculate the ideal cruise line match for that person, with some further recommendations added too. 

At the end of the quiz, users are given three matches and invited to visit the cruise lines’ pages on the company's website. Users are also given the chance to embed the quiz on their own sites or blogs or share via social media channels.

The quiz is being launched as part of the company's new content marketing strategy and to help establish a wider and more accessible profile for the luxury cruise sector.

To view, visit or for more information call 0800-083 2661 or visit


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