The Croatian National Tourist Office (CNTO) has announced that UK visitors are set to reach 400,000 this year.

According to the tourist office's September figures, 74,027 Brits had an early autumnal break in the country, up 27% when compared to the same period last year. So far this year, 374,674 UK tourists have holidayed in Croatia, a boost of 25% on last year's figures.

Tonko Rilović, UK and Ireland Director of the CNTO, said:“British travellers to Croatia have been increasing year-on-year and with 2013 proving to be a very strong year for the market, I’m more than confident that we can exceed 400,000 UK arrivals before the end of the season.

“Obviously, there’s still more to do if we’re to get back to our record-breaking 1990 figure of 500,000, but I’m hopeful that with the continued support of our trade partners and new EU membership, that even more Brits will be tempted to visit our shores next year.

“To encourage further growth in the UK, we’re looking to show British visitors that Croatia is an accessible and exciting alternative to the traditional sun, sea and sand holiday at less than a three-hour flight away. We will do this by highlighting our culture-rich cities, eight national parks and ever-growing list of electronic music, gastronomic and theatre festivals during the shoulder seasons.”

The tourist office has also announced that Istralandia water park will open in June, covering an area of more than 81,000m2 and featuring 20 slides as well as a large artificial wave pool.

Meanwhile, Jet2 has announced that it will commence weekly flights between Edinburgh and Pula and increase the frequency of flights from Manchester to Pula starting from May. British Airways and Norwegian Air are also increasing departures from Gatwick to Dubrovnik, while easyJet will be launching direct flights from Glasgow to Split in the summer.

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