The Costa Rica Tourism Board (ICT) has established a partnership with the United Nations World Tourism Organization (UNWTO) and CNN International to launch a new campaign entitled 'essential Costa Rica. My Choice, Naturally.'

The campaign will launch on July 3 and is the first time Costa Rica will have an advertising campaign of this scale in Europe, including the UK. Mauricio Ventura, Costa Rica’s Minister of Tourism, explains that while the responsibility of promoting the image of the country as a tourist destination rests on the marketing and advertising actions carried out by ICT, it was time to expand their strategies beyond the norm.

He said: "We are making a breakthrough with this unique approach. It will be executed on the most diverse platforms, where we’ll reach a wide range of markets like never before. ‘essential Costa Rica. My Choice, Naturally’ is a sensorial, inspiring and aspirational campaign that shows Costa Rica as a destination that generates authentic travel experiences, which create a sense of wellbeing in visitors."

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