Cosmos is launching its main edition 2012 brochures with a total refresh of the brand incorporating brochures and all marketing material both UK and overseas. The new look Cosmos Summer Holidays, Florida and Distant Dreams go on sale today with Cosmos Lapland launching on December 29.
Says Hugh Morgan, MD, Tour Operations: “This year has been all about celebrating the fact that we have been successfully selling holidays through the trade for fifty years, a great achievement for any travel company these days. Moving forward, it has never been more important in our industry to reaffirm the security of our fully-bonded packages and continued independence but at the same time we want to offer our travel partners and customers alike a totally ‘new look’ Cosmos.
“The new branding and complete overhaul of our customer documentation, marketing collateral and activity will see us stand out in a ‘sea of sameness’ whilst at the same time appealing to a new younger generation as well as our traditional customers. Supporting our new black and white chalkboard branding, our prices too will be ‘black and white’, with no hidden extras such as baggage, etc – elements which are all too often being stripped out of packages in the current market place, further confusing the customer looking for the best value for money holiday.
“This year will see us shouting about what we do best and that’s to offer unrivalled flexibility and great value, fully-bonded packages to an ever-increasing range of the most popular holiday destinations, supported throughout with the unparalleled range of scheduled and charter flying from in-house airline, Monarch, and its almost daily flying programme on most key routes.”
The new branding will be backed by a consumer advertising campaign both online and offline starting December 28 highlighting to the public a range of exclusive offers to Cosmos and driving them to their local travel agent.