42 per cent jump attributed to volcanic ash, political upheaval and economic gloomContinued uncertainty both about the ongoing volcanic ash problem and the political situation is leading to a big increase in people choosing to stay close to home during the next four weeks, according to Hoseasons, which this weekend saw sales of some UK breaks up by as much as 42 per cent against 2009.
According to the company, as politicians spent the weekend trying to find a way of creating stable government, Hoseasons saw last-minute bookings (for the next four weeks) rise by 33 per cent on Saturday, and by 42 per cent on Sunday, against the same weekend last year.
“UK holidaymakers seem to want to stay close to home while there is continuing uncertainty on so many fronts,” said Hoseasons Operating Director Pali Badwal.
“The last few days have seen further disruption to air travel from the volcanic ash, as well as the inconclusive General Election. Both of these, coupled with the ongoing economic situation, mean that people are reluctant to commit to travelling further afield.
“In the short term at least, holidays in the Euro Zone are likely to increase in price, whereas a UK holiday offers a safe and affordable option where holidaymakers can fully manage their own costs, as well as avoid the danger of being burdened with extra costs if they get stranded overseas.
“These figures represent big increases on what was a good year anyway, and they give a further indication that in times of uncertainty, holidaymakers are less likely to be adventurous, and instead tend to seek out the familiar and the comfortable, and holiday closer to home.”