Contiki’s has launched its BIG Summer Giveaway with a 3 month online promotion to raise awareness around its holiday offerings for UK travellers.Consumers are being encouraged to sign up for a Contiki promotional passport to stand the chance of winning a prize every day for 90 days.
Prizes include a ski holiday, trips to Paris, Amsterdam and Oktoberfest, an iPad, a widescreen TV, V festival tickets, a year’s supply of beer, cameras, Timex watches, Superdry clothing, laptops and other travel prizes.
Entrants to www.contiki.co.uk/passport are automatically given a passport number and every fortnight, from now until October, they can log in to see if they are a winner and to see the latest promotions and offers. Throughout the promotional period, their online Passport will also be stamped with 14 special offers. When the winning passport numbers are drawn, a reminder email is sent to let participants know that they need to check their Passport to see if they are a winner.
On top of the Passport to Prizes promotion entrants are also eligible to enter The Contiki 6 promotion on Facebook to win the holiday of a lifetime for themselves and 5 friends. They can choose a 14 day Contiki trip to Europe, Asia, USA Australia or New Zealand. Entrants simply need to match “holiday roles” (such as The DJ, The Paparazzo, The Culture Vulture, The Party Starter, and The Social Networker) to 5 friends. Their entry is submitted into a grand draw and Facebook also alerts each friend to the holiday promo and encourages them to enter their own Contiki 6 set of friends.
Marketing director UK and Europe, Carla Woodcock, said: “We are the worldwide leader in tours for 18-35's, operating tours in over 40 countries and 5 continents around the world. This is a great way for us to spread the word that incredible Contiki holiday experiences are only a mouse click away.
“This interactive campaign invites people to have fun and learn more about Contiki and travel the globe. Even if they don’t win a holiday abroad, there are loads of other great prices.
“Contiki is delighted to have teamed-up with some amazing third parties to help run this campaign; it’s a tremendous way for us to engage with each other and consumers in a mutually beneficial way.”