Following the increasingly popular trend of adult colouring in, Monarch has launched a new direct response campaign looking to inspire customers to add ‘colour’ to their summer this year.

The concept, created by WDMP, spans press, digital, outdoor, DM and email, and the idea behind the concept is to stand out in a cluttered marketplace and entice the feeling of adding ‘colour to your summer’ through the company's flights and holidays.

Each execution features a hand-drawn black and white illustration with touches of colour to indicate partial colouring, encouraging participation from customers to colour their summer - which fits in well with the personal service the airline and operator offers.

The campaign features well-known city destinations such as Barcelona and Lisbon, as well as some inspirational summer holiday imagery.

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