A targeted joint marketing campaign launched last year by Collette Worldwide Holidays led to a significant increase in sales for more than 60 agency partners, generating average booking values of more than £5,000. The successful campaign is now being rolled out throughout 2012, with partners including Co Operative Travel, Bath Travel and many independent miniples and single branch businesses.

Last year the operator sent out a total of 300,000 joint branded brochures over three mailings, with each agency partner having their own branded brochure featuring Collette's top selling tours.

The operator's general manager, Peter Traynor, said: "By mailing a brochure, over branded and endorsed by a trusted local agent, directly to identified and qualified potential customers, we are proactively driving business to our agency partners. It clearly works - the success of last year's activity has meant that the majority of agency partners have signed up to repeat the activity during this year. Business for our latest mailing partners is running over 50% up compared to January last year."

twn Are you sure that you want to switch to desktop version?