A winter ski report released by Club Med has revealed that more than a tenth of holidaymakers now don’t actually ski or board on a winter sports holiday.

The 'Changing Face of Family Skiing' report reveals that winter sports enthusiasts are no longer heading to the slopes just to ski, as 81% of Brits agree there is more to do on a ski holiday than skiing and boarding, and are opting for additional winter sports activities.

The results showed, of those who didn’t ski or snowboard on their last holiday, an ever-growing range of adrenaline-fuelled options are now being chosen instead, including cross-country skiing, Nordic walking and snow shoeing.

61% of those questioned agree that with the extra winter fuelled activities, ski and snowboarding holidays are now a better experience for children than they used to be.

The report also reveals that skiing continues to remain a popular holiday for families, with 93% considering a snow sports holiday as an option in the not so distance future.

Etiquette was also explored in the report which uncovered that less than two-thirds of skiers are actually confident they understand the rules on the piste, a figure which drops to just half (54%) for those who haven’t skied in the last two years. Older skiers are however more aware of ski etiquette (66%) than the younger generation (55%).

Rules on the piste are often overlooked by skiers including respect for others on the slopes; respect for information, markings and signs; correct speed and behaviour; and rules around overtaking on the slopes.

Bookings for winter family holidays are up by 9% for this season versus last for the operator, with a large proportion having not skied before. Meanwhile, with all-inclusive bookings growing in popularity, 52% now incorporate some form of added leisure activity within the cost such as walking tours, ice-skating, massages, rock climbing or snowmobiling.

Estelle Giraudeau, the company's managing director, said: “Skiing is more popular than ever with the British market, yet over a tenth of people heading on a ski holiday during the 2015/16 will now choose to opt-out of skiing or boarding altogether. We recognise that, with 43% looking for alternative adventurous activities, such as riding snowmobiles, it’s more important than ever to continue to grow the alternative options available to holidaymakers. ”

The company offers a range of winter sports activities including sledging/luge,Nordic walking, cross country skiing, snow boarding, weight training/fitness, hiking, sauna, Turkish bath, snowmobiling, ice-skating, paraski and dog sledging.

As an example of prices, a seven-night, all-inclusive break in Avoriaz, France leads in at £999 per adult (from £1,175) and £829 per child (from £979), with children aged under four staying free. It includes flights from Gatwick and is based on an April 10, 2016 departure.

For further information visit www.clubmed.co.uk


Image Source: Samot via Shutterstock

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