The report looks at the UK holiday market and specifically at the Premium All-Inclusive market using independent market data and consumer research provided by GfK which analysed 40 UK tour operators, representing more than 90% of the UK ‘package holiday market’.
Despite the travel industry facing one of its most challenging periods in its history, the report reveals that the UK All-Inclusive market has grown 32% within the last five years and in 2011 represented 3.1million passengers.
Paramount to this all-inclusive growth is the ‘Premium All-Inclusive’ market, which essentially represents four- and five-star properties and an offer of higher quality inclusions, such as gourmet food, sports activities with tuition and dedicated children’s clubs. Premium all-inclusive sales growth is running at more than double the rate of other all-inclusive products, and accounts for one in four all-inclusive bookings, with predictions from the operator than this is set to double in the next five years.
The report also found that that more than half of the British consumers have already taken an all-inclusive holiday – this year, one in ten people are looking for an all-inclusive holiday with 20% of those earning more than £60,000 seeking a ‘Premium All-Inclusive’ holiday.
The report also found that British travellers are changing their holiday habit as a result of the economic climate, with travellers citing ‘value’ as their most important reason in booking an all-inclusive holiday followed closely with ‘stress-free’ and ‘safety’.
The company's UK managing director, Laurent de Chorivit, said: "In a challenging economic environment, it is not unusual to witness new trends and habits emerge. This report was commissioned to help us understand better our consumers and also examine the potential of the UK holiday market. The research show that the Premium All-Inclusive market will double in the next five years – an exceptional opportunity for Club Med.’