Clicky Media has advised that advances in video technology and the increase in demand for people to see exactly where they are going has the most influence on people’s decision to book a holiday.

Speaking at the Global Travel Group Conference earlier this year in Dubai, Oliver Yeates - CEO of the digital marketing travel company, highlighted that 67% of people use video to help them choose a destination, while 50% of travellers engage with videos online before they decide where to go on holiday.

Marking a move away from text heavy websites, internet users are often missing key content that companies may be trying to get across to potential customers.

However, recent developments in browser technology and increases in average connection speeds has meant that businesses can now push video and photographic content to the max when building and creating websites.

Yeates said: “This engaging content means that websites and in turn, holiday destinations, can now truly be brought to life. Using beautiful imagery and compelling video content you can capture your audience’s attention and, if you get the quality right, turn visitors into customers.”

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