Cruise Lines International Association (CLIA) is to launch Plan a Cruise Month in October.
The month long campaign, running from October 1-31, is aimed at travel agents, cruise lines, industry partners and consumers. Despite speaking to multiple audiences all activity will have one common objective; to create awareness of cruise holidays.
In advance of the kick off on October 1, the association's team will embark on a nationwide tour of the UK, in what CLIA has coined the Cruise Relay.
Taking place from September 23-30, Andy Harmer, CLIA Europe VP Operations and Adele Foster, events and training manager, will travel the length and breadth of the UK visiting ten locations in total.
Over the course of the eight-day tour, CLIA will host a series of agent events including events in Southampton and Leeds.
Harmer said: “We are incredibly excited to get on the road for the Cruise Relay, to mark the start of CLIA’s Plan a Cruise Month activity. It’s crucial that we meet with our cruise partners up and down the country to make sure they’re up to speed on the latest developments and more importantly, to show our appreciation for their ongoing support.
“Cruise holidays are growing in popularity year-on-year, and cruises that depart from the UK are on the rise too, now accounting for 47% of the market (840,000 passengers in 2015). We hope that the Cruise Relay will showcase the importance that our regional cruise ports play in the growth of the cruise industry and in their contribution to UK and Irish tourism.”
Cruise Relay starts on September 23 in Dover.
For more information visit cruising.org/planacruisemonth