CLIA UK & Ireland has announced the programme of speakers for its 12th annual conference, taking place in Southampton from May 23-25.

The focus for the three-day event is the importance of making cruise appealing to all generations, and strategies and techniques to cut through to different age-groups and demographics.

Andy Harmer, the association's UK and Ireland director, said: “The over-arching theme of the conference is #GenerationCruise. Thanks to the incredible amount of new ships being delivered to CLIA cruise lines this year and for the next few years, there is a mind-boggling array of types of cruise and itineraries to choose from; there’s a cruise for every generation.”

Opening the conference sessions on May 24, is Cindy D’Aoust, CLIA’s president and chief executive. Cindy will set the scene for the day’s sessions and give an overview of the latest CLIA figures for 2017. Dr Paul Redmond will address delegates about the importance of realising the differences between the generations, and the best ways to talk to them, while MSC chief executive, Gianni Onoratu, will talk agents through the innovations the line has planned for its multiple ships on order.

In addition, Chris Austin, Seabourn senior vice president global sales and marketing, will take to the stage to talk to agents about developments from within the dynamic luxury cruise sector, and sales strategies to make the most of these opportunities and Harry Sommer, executive vice president, international business development for Norwegian Cruise Line Holdings, will be offering a global view of how the UK sits alongside other divisions.

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