Heathrow Express' 'Kids go free' offer has now become a permanent fixture as part of the company's plan to increase the number of leisure travellers using the 15-minute service.
The offer applies to children aged under 16 who are accompanied by a parent or guardian.
Fraser Brown, the company's director, said: “As many parents know only too well, some travel organisations tend to charge families with children more, not less, in the school holidays. We are doing the opposite. Two thirds of the people who use our service are travelling on business nut we want to encourage more leisure passengers, families in particular, to use our service. Allowing children to travel free at all times from now on is a key part of doing this. As well as making things easier for hard-working families heading abroad for a break, we also want to welcome more families visiting Britain from overseas.”
Over the Easter weekend - April 3-6, the company is also running a price offer aimed at adult leisure travellers. It is reducing single standard tickets from £21.50 to £10 and return tickets, valid for travel after the four-day period, from £35 to £31.50.
For details see www.heathrowexpress.com