Next year is gearing up to be the year of the agent for cruise line Celebrity Cruises as the business revamps and re-launches its approach to working with trade partners.

The line is making a strong promise to agents with a new Celebrity Commitment, a programme that clearly defines what agents can expect from the cruise line and what they will enjoy in rewards.

Three core areas form the new programme:

Exceptional Holidays: strong marketing campaigns and on-board experiences to push holidaymakers to book experiences with their travel agent.

Exceptional Rewards: attractive commercial terms and incentives, including the loyalty programme Celebrity Rewards.

Exceptional Support: the best tools and resources, including training, for agents to help them sell.

Sarah Harraghy, the company's commercial sales director UK and Ireland, said: “The roll-out of our Celebrity Commitment is just the beginning of a raft of investments and activities that will really highlight how agents are at the heart of our business. We’re excited about what 2016 holds.”

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