For the first time Celebrity Cruises is putting its 2016/17 season on sale from this month, four months ahead of previous years.

Starting with a preview of Europe on November 11, which opens for sale on November 14, the new deployment includes highlights such as more overnights, new double overnights and new Signature Sailings offering access to world-famous events.

Plus, as well as giving agents more time to maximise early booking opportunities, the line has also announced its offer for the peak turn-of-year period at the same time. Back by popular demand, the 123Go! offer returns following its success in the 2013/14 wave period, where agents reported strong feedback to being able to allow their clients the choice of which extra benefits to add to their booking.

Bookings made between now and the end of February 2015 also allows agents to earn an additional bonus in the recently launched Celebrity Rewards loyalty programme. Cruises sold between November 14 and 31 December 31 earn double points for cruises that depart in the first half of 2015. Agents can exchange their points for a host of gifts – including a holiday – by registering at

The company's director of sales, Nicki Tempest Mitchell, said: “Our agent partners tell us that they need time ahead of the peak wave season to plan and understand what is on offer. We’re announcing our turn-of-year offer really early, and adding the excitement of sharing news on our new 2016/17 cruises. These cruises go on sale from November 14, and each week until mid-December we will introduce another region of the world available to book. This means that by the end of the year all our 2016/17 cruises will all be on sale, earlier than we have ever achieved before.”

Highlights of the 2016/17 European deployment include seven new ports of call including Skagen, Denmark; Isafjordur, Iceland and Riga, Latvia; new overnight stays in destinations such as Bilbao and Oslo and double-overnights with at least two evenings in a destination; more open-jaw sailings allowing agents to sell back-to-back cruises taking in an extensive range of destinations; new seven-night European cruises from Celebrity Equinox offering a selection of week-long options departing from Athens, Istanbul, Rome and Barcelona and including an overnights such as Ibiza and Mykonos; new ‘Signature Sailings’ featuring experiences such as an overnight in Bilbao, Spain for the Running of the Bulls in Pamplona, and an overnight in Edinburgh for the Military Tattoo.

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