As part of its ongoing commitment to welcoming the LGBT+ community, both as guests and trade partners, Celebrity Cruises has announced the launch of a dedicated toolkit designed to support agents in engaging with this market.

The comprehensive kit includes a host of tools and marketing collateral, with a dedicated communications guide in addition to a number of recommended itineraries for agents to promote.

Selected itineraries to inspire guests include Signature Event sailings. For example, guests can celebrate the Chinese New Year as part of a 14-night China, Vietnam and Thailand sailing and experience all the fun of carnival in Rio with a 14-night South America and Carnival sailing.

The toolkit also features a bank of images including destinations, on-board images and Rainbow Celebrity Cruises logo. These are in addition to two dedicated videos with a comprehensive overview of the brand and the line's newest ship due to launch in 2018, Celebrity Edge, plus a print advertisement template for agent partners to promote.

Claire Stirrup, the line's director of sales, said: "We are keen to provide our partners with the knowledge they need to market to the LGBT+ traveller and to ensure they have the tools in place to do so. We are keen to be the cruise line of choice for LGBT+ guests and are passionate about supporting agents in selling to this audience. The toolkit has been designed to be both informative and inspirational and we look forward to working with agents to continue this important area of training in the future.”

For more information see cruisingforexcellence.co.uk

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