Despite the current downturn in sales for the Middle East, Cox & Kings says that sales through the trade have seen a 51% year-on-year increase compared with June 2010 largely due to a dramatic increase of 65% in the average value per booking to £4,400 per person.All of the regions offered by Cox & Kings, with the exception of the Middle East, have seen significant growth in revenue. Performing particularly well with the trade are Latin America and India, which have increased in the total value by 140% and 190% respectively.
Agency Sales Manager Catherine Baer said: “ I am delighted with this growth in sales during such a challenging year. We have already taken four agent FAM trips this year and recruiting Greg Thurston as our National Account Manager was a big step in the right direction and we are developing several new ideas to work even closer with the trade so watch this space!”
Clients are increasingly seeking out more authentic experiences and destinations that may not appeal to the main touring market. Whilst the advantages for travelling on a small group tour with like-minded people are clear, and have become increasingly popular with solo-travellers, for many clients, a luxury bespoke itinerary provides a once-in-a-lifetime chance to explore a country how they want, visiting places at their own pace and staying in accommodation that suits their preferences and budget.
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