Caribtours has relaunched its Travel Agent Recognition programme - the Diamond Club, which is aimed at top elite agent partners who consistently support the operator.
Over the past few years the company has seen its trade business continue to grow, with an increase of 20% year-on-year.
The company's head of trade sales, Rebecca Burgess, said: "It is hugely important to continue to reward and give recognition to those agents who support us. We know our agents have a choice about which operators they want to work with and we never take this for granted. The Diamond Club is a way we can nurture the relationships that are so key to our business as well standing out from the rest of the crowd. Through the Diamond Club we can offer best prices and service and give something back to our agents.”
The club consists of 47 agents throughout the UK who bring approximately £12million worth of sales per year. There are four main tiers within the club, with each level gaining a range of benefits depending on their tier.
A dedicated website at caribtoursdiamondclub.com is available for members to review the benefits, along with event details and news, plus the company also produces a quarterly report for each member on their sales so they can see when they are performing.