Image by Joel Anderson
Cadbury has partnered with The View from The Shard to create a giant web on the buliding.
The giant Cadbury purple spider web is spun across a full side of the 72nd floor of The View from The Shard. The 9 metre x 6 metre spider’s web took 250 man hours to create, using 400 metres of Cadbury purple rope, which, when put lengthwise would be taller than The Shard itself.
The web is entwined with 100 Cadbury Crunchy Spiders and there are Cadbury Halloween branded glass containers placed on the 72nd floor.
Throughout half term, children can enjoy The View From the Shard free with no entrance fees.
To find out more about the Cadbury Halloween Spider web visit www.facebook.com/CadburyUK or tweet @CadburyUK using #freethejoy.