Butlins has announced plans for a £16million investment into a new Chalet Village at its Minehead resort.
Comprising of 117 chalets, the complex is set to open during Easter and its design stems from a partnership with Mumsnet, which will see Butlins reinvent the iconic chalet for the 21st century family.
To help develop the new accommodation, the company carried out in-depth research with more than 1,000 Mumsnet members into everything from what technology should be included through to the layout of the chalets and what magic touches families want both inside and out.
The research showed that almost half of respondents championed the idea of removing televisions from all rooms except family areas in order to help encourage family time and bonding.
The new chalets will only offer TVs in family areas and in the parents’ bedroom. More than half (59%) of respondents also worries about the British weather ruining their experience, so every chalet will come equipped with arts and crafts materials for indoor fun.
Mums were also clear that they wanted items that their children could play with outdoors, so outdoor sporting items will be provided inside the chalets following a partnership with family games brand, Hasbro.
To help youngsters make friends – which is important to 88% of mums when away – the company has created bespoke outdoor play areas which include bandstands, a boating lake with remote control boats and giant Jenga, which takes the best of the community feel of the traditional chalets but adds a modern twist.
A four-night mid-week break at Minehead’s new chalets costs from £99 per person based on a family of four sharing a Park View Chalet on selected dates and breaks in 2015.