Butlin’s has launched the second edition of its digital 2016 Family Breaks guide, now available for agents to download.

Following agent feedback indicating the importance of convenience, the company launched its first purely digital guide for agents in November last year. The second edition is now available for agents to download from the trade website, and agents can keep this on their screens for easy access when talking through a break with customers who will be directed to agency team members by rack cards displayed in store.

The guide also provides agents with the additional benefit of data capture and the capability to send customers enquiring about a break the ‘Family Breaks Guide’ via email, thus collecting valuable client email addresses, as well as increasing customer engagement and interaction.

The 30-page digital guide also provides information on new developments and entertainment at three seaside resorts for the year ahead, as well as accommodation options, dining plans, an easy reference list of 2016 breaks and details of booking offers.

In order to help agents secure their bookings for 2016, guests can save up to 15% on every 2016 break booked throughout this year, while kids aged under five eat free on selected Just for Tots breaks.

For details see bourneleisuresales.co.uk

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