The Humber region’s sunseekers have provided a record boost for Humberside Airport Travel with the travel agency experiencing its busiest ever Summer.
The poor weather is thought to be one of the main reasons for people searching out overseas hotspots giving Humberside Airport Travel a 30% year on year increase in bookings for May through to August.
The 30% increase in Humberside Airport Travel’s summer bookings is particularly good news for the travel agency because the industry is suffering as a result of the economic climate.
“The secret of our success is two-fold”, explained Humberside Airport Travel’s Business Manager, Amanda George.
“Our staff have between them 50 years experience working in the travel industry and have visited more than 50 destinations, including every direct destination available from Humberside Airport. This means that we can go that extra mile for our customers by providing them with a local insight into the places that they might want to visit.
“We also apply this understanding of our customers to our marketing campaigns. We know that for the vast majority of people, money is tight this year but they still value overseas holidays. That’s why we have focused our advertising on value for money.”
With five flights every week, the most popular destination this summer was Turkey because travellers wanted to avoid the traditional Euro-zone destinations because of the poor exchange rate.
“All inclusive holidays have proven to be really popular this year because passengers were able to budget for their entire trip before leaving home”, explains Amanda.