Data released by Expedia has revealed that the average Brit wastes more than nine hours during a week-long holiday updating their social media accounts.

Interestingly, nearly half of the 2,000 participants agreed they have missed out on vital holiday experiences because of time spent on social media.

When they were uploading photos, they were very particular about which photos made the cut: more than a third admitted they had to take three to four photos before sharing one on social media. And 10% of respondents admitted to taking up to 15 photos to achieve the perfect holiday selfie.

Social media usage even increases more when on holiday than back in the UK: one in four admitted they paid more attention than normal to their social media accounts whilst on holiday.

Whilst many people stated that sharing experiences and saving memories is the main motivation to post on social media, over a quarter of those surveyed admitted that they utilised social media purely to boast about their time away from the daily grind.

With the introduction of 'free' mobile roaming within the EU, these figures are set to increase. To combat this, the company has developed a tool that will update social profiles without taking any precious holiday time away. The Stay Off Social tool posts social media updates which are unique to your location, so holidaymakers don’t have to.

For details see expedia.co.uk/vc/c/stay-off-social

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