Namibia Spitzkoppe Nature Reserve Adobestock Michael

Brits visiting Namibia for wildlife viewing and hiking activities

Namibia Tourism Board has revealed findings from a research on the UK outbound market which shows 33% of UK visitors to the country booked their visit via a travel agent and 33% via a tour operator.

The report titled ‘Long Haul Traveller Perceptions of Namibia’ was carried out by Acorn Tourism Development Consultants in April and polled 500 people who had taken a long haul holiday in the last two years.

When planning their holiday to Namibia, 28% of participants used the internet, 23% used guide books and 13% used holiday brochures. Surprisingly, only 8% used holiday forums such as Trip Advisor for research into the destination.

Last year the country welcomed 35,000 visitors from the UK, 3.4% of the total number of international leisure visitors. The research also looked at what attracted a pool of 500 of these visitors to the country and preferred length of stay.

Viewing wildlife and enjoying the scenery were the top booking drivers for those who had visited. The average length of stay was 13 nights, with Windhoek, Swakopmund and Etosha National Park proving to be the most popular destinations to visit.

Top activities to take part were ranked as wildlife viewing (27%), touring/ multi-centres (13%), hiking/ trekking (13%), fishing (13%) and adventure sports (10%). Namibia’s top attributes were ranked as the sand dunes, adventure activities and the friendly welcome by the locals.

For more information, visit www.namibiatourism.com.na


More News...

Arena Rail Holidays launc…

Arena Rail Holidays launches 2020 programme

Arena Rail Holidays has unveiled an expanded programme for 2020.

Oceania Cruises unveils S…

Oceania Cruises unveils September Sale

Oceania Cruises has launched its September Sale, giving guests up to 30% off the voyage fare.

Atlantis Paradise Island …

Atlantis Paradise Island to raise $3 mn for Hurricane Dorian relief work

Atlantis, Paradise Island and Brookfield Asset Management ('Brookfield') have announced a $3 million pledge to help Hurricane Dorian relief efforts.

Travel 2 launches new Sim…

Travel 2 launches new Simply Luxury brochure for 2019/2020

Travel 2 has announced the launch of its new Simply Luxury brochure.

Presenting your Star Awar…

Presenting your Star Award winners of 2019

It was an evening filled with stars at the Travel Bulletin Star Awards with starstruck winners overjoyed and finalists deeply honoured for the tremendous support shown by agents who had...

G Adventures adds 12 tour…

G Adventures adds 12 tours to its ‘Jane Goodall Collection’

G Adventures has updated its exclusive Dr. Jane Goodall-endorsed collection for 2020 with 12 new tours.

Island Routes Caribbean A…

Island Routes Caribbean Adventure Tours launches trade-facing brochure

Sandals and Beaches Resorts’ tour partner, Island Routes Caribbean Adventure Tours, has launched its first dedicated UK trade-facing brochure.

Amtrak Vacations announce…

Amtrak Vacations announces North American rail holidays for 2020

Amtrak Vacations has announced its 2020 brochure for the UK market.

LATAM Airlines to offer '…

LATAM Airlines to offer 'Self-Bag Drop'

LATAM Airlines Group has launched a 'Self-Bag Drop' service at London Heathrow airport to improve customer experience.

Which long-haul beach hol…

Which long-haul beach holiday packs the biggest punch?

James Whitaker-Sheppard of Travel Designers on how to choose the right beach holiday for your client.

Contingency legislation e…

Contingency legislation extension allays Brexit no-deal concerns for flights

UK airlines will still be able to operate flights between the UK and the EU until at least October 24, 2020 after the European Commission extended the deadline in their unilateral contingency...

Old City of Jerusalem mor…

Old City of Jerusalem more accessible to wheelchair users & visually impaired

The Old City of Jerusalem has now become more accessible for wheelchair users and visually impaired with the improved infrastructure and audio apps to help residents and visitors navigate the...

Prev Next

twn Are you sure that you want to switch to desktop version?