The package holiday is bouncing back as people’s financial worries begin to ease, according to market research by The Co-operative Travel, which found that 81% of respondents feel that their economic circumstances have either stabilised or improved since last year, leading to a 14% increase in the number of people planning a holiday abroad this year.

The research also revealed that while an estimated 79% of us are planning a foreign holiday (a rise from 65% last year), it seems many are leaving it late, with the industry reports showing that current holiday sales overall are still on a par with last year.

 

The operator’s director of retail distribution, Trevor Davis, believes that this is because people are being more careful about their choices.

He said: “We’re seeing evidence that people want this year’s holiday to be special, especially if they went without a foreign break last year. Our research suggests that a significant number of people (39%) are planning to spend more than last year and many (33%) are planning to try a new holiday experience for the first time, with cruise holidays or adventure breaks particularly popular.”

The company says that some destinations are already benefiting from a renewed financial confidence, with large increases in bookings to Turkey (37% up on 2009) and Egypt (up 18%), whilst Florida (up 7%) is benefiting from the launch of the new Harry Potter theme park.

Davis said: “Turkey looks to be the biggest beneficiary of any increase in travel spending and has now overtaken Greece as the UK’s second favourite holiday destination.”

twn Are you sure that you want to switch to desktop version?