New research from VoucherCodes.co.uk has revealed that 26 million Brits are set to head off on a summer getaway this year, spending an average of £1,253 per person, per trip.

The figure considers all the associated costs, including travel, accommodation and food and drink - and is an increase on the 21.9 million holidaymakers who went away last year, shelling out an average of £1,315 on their travels.

Despite concerns around Brexit, it appears travel is something Brits remain committed to spending their money on - with 74% of consumers confirming that their travel plans will not be altered this year considering Article 50 and ongoing political uncertainty.

Nearly one third (28%) of UK adults are opting to go on a staycation in the UK this year, spending a total of £667, with more over 55’s planning a trip on home turf than any other age group. The research also found that UK country escape staycations were netting a higher average spend than a city break abroad, with an average of £301.45 spent in the country, as opposed to £292.66 abroad – great news for UK travel providers and local businesses alike. Meanwhile, more than a quarter of holidaymakers are planning a beach holiday abroad, setting aside an average outlay of £1,348.

Families with children are the most likely to hit the beach, with 35% planning an overseas beach holiday, however it seems those with children under four prefer to stay home and avoid the travel hassle, with four in ten settling for a UK trip.

The soaring popularity of city break destinations including Barcelona and Copenhagen is evident from the research, with more than one in ten (13%) going on a city break abroad this year, spending an average of £1,167.

Shorter trips appear to be a popular choice for students and younger Brits, with more 18 to 24 year olds planning a city break than any other age group in the UK.

The study also revealed that Brits are primarily driven by price when deciding where to go on holiday, with a quarter revealing the cost of a trip to be the most important factor when choosing a suitable destination, followed by the locations’ cultural offering (20%) and the quality of accommodation (18%). Nearly three in ten UK adults have also gone away for an odd length of time (e.g. six or 13 days) to avoid pricey airfares, while more than one in ten have booked indirect flights with long stopovers to help save money.

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