A recent survey from VoucherCodes.co.uk reveals that 25 million Brits (51%) are now opting to holiday in the UK rather than taking a trip abroad – 4.5 million (7%) more than those who ‘staycationed’ last year.
The average staycationer is expected to splash £686 on their home-based break, an increase of 55% from last year (£442).
For the fifth year running, Cornwall is the most popular spot for those planning a break in their home country, with 12% of holidaymakers planning a trip there this year. London held onto second place on this year’s list of top staycation destinations, with 9% planning a trip to the city this year, while 8% of Brits are planning to take their trip up north to the Lake District.
Cost remains a big driver of the staycations movement with 18% of those surveyed revealing they simply can’t afford to travel abroad this year. A further sixth (16 %) claim they’ve opted to staycation because they believe it’s better value than venturing abroad. But for a third of Brits (32%), an interest in exploring all that the UK has to offer is their main reason for opting for a staycation this year.
Meanwhile, the number of Brits holidaying on UK shores has seen a further boost following the referendum result. Additional research carried out after the referendum reveals an extra 5% of Brits will choose to take a break in the British Isles this year (equivalent to an extra 2.5 million people). A further 5% stated they are actually holding off booking a holiday at all until things calm down. Brexit has also had an impact on how the nation is feeling about its holiday finances, with 15% of those taking a holiday this year planning to spend less on their summer getaway following the result.
A quarter (25%) of respondents are planning an escape to the countryside this year, compared to 20% in 2015, whilst both beach holidays and city breaks across the UK came in joint second place for the most popular staycation, with 19% of Brits opting to take either.
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