The number of international visitors to Brazil during the 2014 FIFA World Cup surpassed Embratur’s expectations of 600,000 by over 70 per cent.
The latest figures released by the Brazilian Ministry of Tourism show that the country received a record-breaking 1,035 million tourists from 203 countries, between May 23 and July 13.
During a press conference in Rio de Janeiro earlier this week, the Minister for Sport, Aldo Rebelo and his executive secretary, Luis Fernandes, presented the tournament figures and declared the organisation of the World Cup a true success. This opinion was shared by FIFA president, Joseph Blatter, who gave a score of 9.25 for the mega event.
Commenting on the success of the 2014 FIFA World Cup, Luis Fernandes said: "The main legacy was how we learned to combine an organised environment with an atmosphere of celebration. In order to do this, we had to guarantee the quality of necessary services, which came about through a long and thorough process of cooperation. This is the key that has allowed us, in the final evaluation, from an operational point of view, to say that the Cup was a complete success.”
During the tournament, a daily average of 485,000 passengers passed through 21 airports in the 12 host cities – a higher number than that recorded during the 2014 Carnival, at 365,000 passengers per day, and higher than last Christmas, which saw 404,000 passengers per day. According to data from the Brazilian Forum of Hotel Operators, hotel occupancy was also at an all-time high. Statistics showed that 108,000 new daily bookings were registered during match days and the preceding day during the period evaluated.
"The latest tourism figures verify how much of a success the 2014 FIFA World Cup has been for Brazil”, says Vicente Neto, president of Embratur. “The tournament provided a fantastic platform to showcase the country’s diversity and the welcoming nature of our people. We are determined to continue this legacy as we look ahead to Rio 2016 Olympic and Paralympic Games.”
Other tournament findings:
• Facebook recorded 3 billion interactions for the Cup. The final match (Germany vs. Argentina) was the most commented on event in the history of the social network
• Around 3.6 billion people from all over the world watched the World Cup over a range of media
• Maracanã stadium registered the highest number of supporters: 444,415 people have watched the six matches played in the stadium so far (6 July), an average of 74,069 people per match
• The 2014 FIFA World Cup should contribute around R$30 billion to the Brazilian economy according to research from the Institute of Economic Research Foundation (FIPE) commissioned by the Ministry of Tourism
For more information on tourism in Brazil visit: visitbrasil.com