Brazil has launched its new international campaign entitled “The World Meets in Brazil. Come Celebrate Life”. The campaign has been created to promote the destination as the host of major sporting events including the 2014 FIFA World Cup and the Rio 2016 Olympic and Paralympic Games, and will present Brazil as a culturally unique country that offers diverse experiences for all visitors. 
The current ‘Brazil at Heart’ exhibition, which demonstrates the country’s ability to host mega-events with innovative products and services as well as its growing potential for tourism, is open to the public until September 2.

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