This week in London, tour operators and travel agents had the opportunity to participate in a two-day ‘Brasil Junino Seminar’ at the Embassy of Brazil.

With presentations specifically tailored to travel agents and designed to shed more light on some of Brazils lesser-known tourist destinations, agents had the chance to discover more about Amargosa (Bahia State), Aracaju (Sergipe State), Campina Grande (Paraiba State), Caruaru (Pernambuco State), Mossoró (Rio Grande do Norte State) and Sao Luis (Maranhao State).

The seminars are part of ‘Brasil Junino’, a cultural programme that aims to promote Brazil by profiling some of its famous Festas Juninas, or June Festivals, the biggest festivity in Brazil after the famous Carnival.

During the evening travel professionals were treated to music performances and authentic June dances during a Brazilian cocktail reception. Alisson Andrade from EMBRATUR commented: “The British travel trade loved Brasil Junino, as it helped to bring the true diversity of Brazilian culture to London. We believe that showcasing destinations through culture stimulates genuine interest and motivates people to search for new, less-explored tourist routes.”

Brazil Junino will run until June 4 at the Embassy of Brazil in London at 14-16 Cockspur Street, and is open to the public from 13:00 to 20:00 with free admission.

The festival at the Embassy is supported by live stage performances, traditional costumes and an exhibition that takes a closer look at some of Brazil’s largest festivals.

A complete list of the programme and other information is available at

twn Are you sure that you want to switch to desktop version?